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Matrix-barcode

The term “QR code” is increasingly popular. This is considered the trend that marketers and entrepreneurs have to understand.

QR (Quick Response) is a matrix barcode which can be read by the “QR barcode reader” – normally installed on the smart phone. The encrypted information may include text information, URL, and so on. The QR Code on the marketing is relatively new in Vietnam. However, it is becoming more common trend of marketing in the world.

According to survey of Kingfish Media, 1/3 of the U.S. existing companies used mobile marketing, and this number will increase to 73% within 12 months. It means that the number of smartphone users will reach 1 billion in 2013. In Vietnam, there are about 500.000 people are using Smartphone. This number will rise sharply in the near future.

Moreover, there are a lot of advertisements, posters or panels, in order to be differentiation and take advantage of the smartphones trend; QR code is the best solution. Nowadays, QR code even is a new hobby of smart phone users (up to 47.100 results on Google for keyword “create QR code”).

     

There are a lot of companies have created QR code application and this is really has aroused curiosity. For example, The Xerox Rochester International Jazz Festival has created own website which is compatible with smartphone, so users can access this website at anytime. Moreover, the posters advertising with QR code helps users scan code and as a result, they do have to remember a long website address.

QR Codes are already used in variety of ways, but few of them are more catching the attention and engaging than video. Everyone know YouTube and know it is the biggest video site on the Web so linking QR Codes to videos from YouTube is essential. That is the reason I want to explain you how to do it with our generator without mistaken something.

User URLs are in one format every time and you have nothing to edit there, just copy it. When this is done we have a simple solution to create a video QR Code. After this you have to open your Dashboard and select Social & Video tab. Enter a title for your QR Code and proceed down to adding actions. On the left is YouTube and after selecting it you have 2 options to select from. Embed single video or embed user profile with all videos uploaded from it. Here are screenshots how it must appear in order to embed the video correctly.

 

Notice that you have Preview on the right, which indicates how you are doing with inserting actions to your QR code. If your desired video or user profile appears there everything is OK and your just need to hit the Generate button to have your Video QR Code.

Using video in QR Codes is strong way to attract people and present them your services, products, entertain them with related content and many more. To embed single video you have to find its URL or ID. You just have to open the video in your browser and look up to the address bar.

 

References

 
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Posted by on 01/09/2011 in e-Marketing

 

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